Digital Overhaul for Regional Retail Chain

Overview

Our client, a growing regional home goods retailer, was struggling with inconsistent branding, a dated website, and low digital engagement across key channels. Despite strong in-store revenue, their online presence wasn’t supporting growth.

The Challenge

The retailer had outdated branding, no defined digital voice, and a non-responsive website that lacked clear calls to action. They also had no system in place for engaging local customers online or gathering user data. The leadership team knew they were falling behind competitors digitally but didn’t know where to begin.

Our Approach

We began with a full audit of the client’s brand assets and online presence. Our team then rebuilt their brand identity (logo, color palette, tone of voice), designed a new mobile-optimized website, created on-brand templates for email and social, and helped install basic analytics to track user engagement and conversion.

We worked closely with both store managers and the marketing team to ensure the digital voice aligned with the in-store experience — bringing consistency and cohesion to the entire customer journey.

The Results

• ✓ 43% increase in website traffic in 90 days
• ✓ 4x improvement in email click-through rates
• ✓ 2x increase in form submissions and in-store appointment bookings
• ✓ Rolled out consistent digital brand assets across all platforms